Make money working from the comfort of your own home!" How many times have you heard that pitch, phrase, advertisement, or whatever you want to call it? Lots, I'm sure. It is used so much because marketers know that staying home and making money is the fondest dream of millions of people.
Why not? Did you know that the majority of fatal heart attacks happen at 9 a.m. Monday morning? It's true. It appears that a lot of people would rather die than get back to the grind after a fun filled weekend of freedom.
So when you get an opportunity or offer which would allow you to take your job and shove it, yet still make enough money to live and pay all your bills, it sounds blissfully irresistible.
But unfortunately, bliss and reality are two different things. Is it really possible to run a business from your own home that is more than a hobby or source of part-time income? Can you get rich working out of your own home? Can you really trade your tie and cubical in for blue jeans and the comfort of your own den?
Home-based businesses are in fact one of the fastest growing enterprises in the U.S. today. As of right now, there are some 70 million Americans doing some form of work out of their homes, and the number is rapidly rising. Government studies have indicated that as much as 75% of all work done in this country could eventually be moved home.
The overwhelming majority of home workers, unfortunately, are not exactly getting rich from their home based business. The average work-at-home American earns less than $15,000 per year. That may not be bad as a supplement to a spouse's full-time income, but let's face it, fifteen grand in and of itself is not much better than poverty.
Author and master marketer Dr. Jeffrey Lant put it best when he said: "Frankly, I never saw any benefit to staying home and being poor."
Lant, without so much as a business card, became a work-at-home millionaire, and is a perfect example of what truly can be achieved if you are serious about ditching your day job, staying home, and not settling for peanuts in exchange for your freedom. You can have it all. You can stay home and make as much, and more, money than your current day job pays you.
In this report, we are going to outline and discuss five key rules on how to work at home and make a substantial sum, no matter where you live. Then after these five rules, we'll discuss the most important aspect of any business, whether it be your own home-based business or a giant corporation, that is cash flow. Starting your own business out of your home has a lot to do with attitude and inspiration, but all of the attitude in the world won't help you without capital!
1. It Takes Commitment
It's no secret that in America most people loathe their jobs. Study after study proves that most people simply despise going to work Monday morning, and they live for the freedom of the weekend. But even that freedom is not pure because we know that it is only temporary. It's hard to enjoy a Sunday evening when the Monday morning alarm clock is just a few hours away. Most people just don't like being merely a weekend warrior.
It makes sense that people detest their jobs. Everyday, there is a lot of brown nosing that needs to be done. There are endless meetings which usually accomplish nothing. There are pointless interruptions, a lot of meandering around aimlessly, and lot of idiot supervisors who do nothing but waste your time and then dog you for not accomplishing your share of work. There are co-workers you hate, and who would stab you in the back in a minute if it meant a raise for them instead of you.
When you work for someone else, you live a regimented life. Your body and mind may not want to get up at 7 a.m., but you have to be at work by 8 a.m. so you lurch out of bed with a head full of sleep.
People who choose to work at home are doing more than just escaping the suppression of their master; they have made a deep, firm, life-altering decision which says that health, happiness and prosperity depend vitally on the freedom to work for ourselves, and in doing so in the comfort of their own home.
The emphases is on the fact that to be successful in a work-at-home situation, you have to be nothing less than a fanatic; a zealot, who is utterly committed to making work-at-home not only a successful venture, but a profound way of life. You must be convinced that a return to an outside office job would be the equivalent of a spiritual death sentence.
Many people hate their office jobs, but they have made an inner compromise with themselves. They have convinced themselves that their job is "not so bad", that pays the bills, and they can stick out and excel because they have to.
If you want to be truly successful at eliminating your day job, there cannot be any room for such compromises in your soul. You have to take the attitude that to work any longer at your hateful job is the equivalent to fouling your inner being with a spiritual cancer that will sicken and kill you.
2. Eliminating the Home-Office Mentality
To move your work home, however, does not mean you eliminate every single thing about the traditional American office. Rather, you should choose what is useful and get rid of what is not.
It is a mistake to just quit your job and go home with a "home-office" mentality. By this we mean thinking small, and believing that you will automatically sacrifice your currnet decent income in exchange for your freedom. Please! Do not think small!
To quote Jeffrey Lant again: "Too many home-based practitioners fail to understand the benefits that accrue because of the professional style they have selected. They focus on the "home" part of the business rather than the "business" portion, and as a result are doomed to small incomes." Working at home provides many benefits. You can save a lot of time because you don't need to commute and you have more control over your schedule. You can save a lot of expenses because you don't have the overhead requirements of a larger business. You can cut your stress, resulting in more energy for yourself, because you avoid many of the characteristic problems of life in the late 20th-Century office. You must work these advantages to our profit.
3. Your International Headquarters
The infamous German philosopher Immanuel Kant said that if you sit at home alone at your empty kitchen table, eventually, the "whole world will come to you."
Well, today you don't need the great mind of a philosopher to make the entire world come into your living room. What you need is an internet connection.
We live in a unique time in history. Satellites, fiber optics, the integrated circuit and other communications miracles means that you can be just about anywhere in the developed world and establish communication with anyone.
The telephone, the fax machine, the computer, the modem -- all of these are not only affordable by any middle-class citizen; they are the key to eliminating your need to drive a hectic freeway veryday to get to a place of business outside your home.
With these devices at our disposal, we should allow ourselves to "think globally." Too often, home-based businesses focus on the narrowest market, the neighborhood, the county, the city or state. This is fine if you are providing a local service and are content with a certain moderate level of
income. But if you want the big bucks, you should not think small. Also, you should not believe that, just because you are home-based, you cannot compete with the big guys.
The purpose of any business is to seek assess and seek out every possible market for its products and services, to ascertain whether these markets have the ability to buy these products/services, to determine whether there is sufficient profit in these markets to warrant approaching them, and,
once positive assessment has been made, to launch a sustained marketing campaign that gets a significant percentage of this market to purchase the product or service in question.
Your home telecommunications machines will not only enable you to do this, but they can also help you overwhelm larger, more cumbersome traditional businesses that are your competition.
As a home-based entrepreneur, you will not have all of the disadvantages of your more traditional competitors: no office rent, equipment or expense; no employees to pay salaries and fringe benefits for; no time wasted on meetings, employee problems, paid sick leave, etc.
All the money your competitors spend on heating the office and buying furniture could better be spent on the actual marketing itself.
As a home-based business, you will be already positioned where the traditional business is currently struggling to move: toward the lowest possible overhead and the greatest possible concentration of dollars on products/service development and product/service marketing.
So, a home-based business takes full advantage of three major goals of modern business success:
(1) Vastly reduced overhead
(2) Easy access to a global market
(3) Full advantage of telecommunications.
To not have the basic telecommunications toys -- computer, modem, fax, and telephones is impossibly stupid. Still, even in this day and age, many of people strongly resist the one element that is undoubtedly the heart and brain of any successful home business -- the computer. The computer is so important in fact, we have made it a category all itself.
And remember, learning to use a modern computer is easier than learning to drive a car, so you have no excuse not to plunge forward.
4. The Computer
You should pay close attention to what computers can do for you in your plans to escape your job and make your work-at-home dreams come true.People who want to run a home business usually have a very small staff -- in fact, a staff of one -- yourself! The rest of your needs are handled by
independent contractors, depending on the kind of business you are in and the services you need.
To run a serious, truly global home business, a computer is as necessary as oxygen is to life on earth. Those who try to fool themselves into thinking they will ever make a serious go of their home-based business without a computer are sadly mistaken.
Computers give you two primary advantages:
(1) They enable you to store large amounts of data and to sort by data field so that you can easily get the information you need.
(2) They enable you to develop a pattern document for every situation you'll ever be in in your business. To run a home-based business successfully, you must anticipate just what situation will emerge and prepare accordingly.
A business is based on a characteristic series of situations and a characteristic set of things that happen -- or that do not happen. You must be prepared with the proper document for each situation. Once you have established all the protocols, and have experienced all the situations
associated with your kind of business, the time will come when running your business is, in large part, a repetition of certain key tasks. Computers are all about handling repetition swiftly and efficiently.
But the computer is much more. Today, by connecting a computer to the phone line with a modem, your machine becomes more than a data storage system and repetitive task handler. It becomes a multi-task, multi-level communications processing center that connects you to the globe.
Such things as e-mail, on-line services, the Internet, the Web and more can't help but revolutionize the way business is done. If you do not become a part of it today, you certainly are going to suffer for it greatly in the near future.
If there is an effective way to market products on the Internet or any other on-line venue, no one has truly discovered it yet. The only people making money on Internet marketing are the people who are selling the concept of doing it. If you have a product or a service and expect to reach millions of buyers through computer screens, you are sadly mistaken.
The Internet is definitely where a lot of innovative things are happening. It's a great place to exchange ideas, find out what hot, what's not, and stay on the cutting edge whatever your particular business is.
5. Your Business Hours
If you've been paying attention to the first four points, you're well on your way to becoming a successful home-based business owner. Now we don't want you to blow it by thinking you can keep banker's hours.
The global market is a 24-hour per day market, and a 365-day per year market. Let the others sleep late on Saturdays and take Sundays off. Those times could be your day to move and corner loads of customers that the others miss.
You should get up earlier and quit work later. You should be open for business on holidays and be available 24-hours a day either personally or through your answering service.
"But wait a minute!" you might be thinking at this point! "I thought that working at home was all about freedom and an end to drudgery. This sounds like nothing but endless work!"
Well, here's the thing. For most of you who quit your regular jobs to go to work for yourself, you'll discover something magical. You'll discover that when you are working for yourself, when you are building your own business, a lot of what you does not seem like work at all.
The great writer Jane Roberts said, "Inspiration is its own motivator."
Running your own business is all about being inspired 24-hours-a-day. When you stop selling your body and soul to some company or corporation and start giving your energy to yourself, work has a way of turning into inspiration and play.
The perfect work for you is that which you don't think of as work, yet doing it makes money and provides you with the bread and shelter of life. You'll see what it's like if you make a true commitment to being self employed, put all your energy into it, and stick with it for the long run.
1:50 AM
Cha Santiago
